Talk about a pivot.
When I last talked to SherLabs in March, CEO Satjot Sawhney was busy getting his TapFame product into the hands of game developers. TapFame was a sweepstakes engine that any developer could drop into a game with the aim of raising awareness and loyalty.
But after a recent chat, Sawhney said the company had changed directions yet again, this time turning TapFame into a networking business that connected developers with companies looking for talent in app design.
Sawhney had built a vast network of both brands and strong developers in his effort to push the sweepstakes idea. The brands that he worked with constantly looked for mobile developers to help them with apps, so he informally made some introductions.
When that started to take off four months ago, Sawhney pulled the plug on the sweepstakes idea and turned TapFame into a job referral service. On Friday, Sawhney told me that it had acquired MobileDeveloper.net to expand its business and rolodex of developers.
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