AsktheBuilder.com experienced declining Web site traffic after Google's "Panda" update in early 2011.
(Credit: AsktheBuilder.com)
Tim Carter was blindsided when his home-improvement site AsktheBuilder.com fell out of favor with Google's search algorithm about 21 months ago. His daily ad revenue from Google AdSense crashed from $14,000 to $70.
"I have learned my lesson," Carter said. "Anybody who builds a business based on the whims of a search engine's algorithms -- that's a foolish thing to do."
This recrimination, mind you, is coming from a former Google advocate. In 2009, Google published an AdSense case study about his success, and Carter even testified before the U.S. Congress to defend Google against antitrust accusations tied to a proposed 2008 search-ad deal with Yahoo.
AsktheBuilder.com author Tim Carter
(Credit: Tim Carter)
How times change. Now he's lending his voice to the efforts of ... [Read more]
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