Friday, April 4, 2014

What Does Integrated Marketing Mean to the Future of the PR Professional?

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role. If only things were still this easy.

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