Wednesday, April 2, 2014

New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

Today I came across a new form of protest: one company was encouraging its customers to protest another company.When accessing the dating site OKCupid through Firefox, customers are now greeted with with a message calling out Mozilla (Firefox) CEO Brendan Eich for his support of California’s Proposition 8.

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