Introducing Your New BFF: The Superfan

You don’t have to be a pop star to inspire super­fans. Every­day prod­ucts and com­pa­nies also have super­fans who show their alle­giance by buy­ing, tweet­ing, com­ment­ing, review­ing, and start­ing con­ver­sa­tions online sim­ply because they want to. You may not know it yet, but your brand has a loyal, enthu­si­as­tic fol­low­ing just wait­ing to be discovered.

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