Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS...You'll Need Tissues.

According to the Content Marketing Institute (CMI), 58 percent of B2B marketers and 68 percent of B2C marketers feel their content is not effective. That’s with 86 percent of B2C and 93 percent of B2B marketers reporting they use content marketing. That’s a lot of dying content marketing campaigns.

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