Wednesday, March 12, 2014

The Facebook Reach Affair: Who Will be in Control of the Audience?

It's not an urban legend, the organic reach that a brand gets through a fan-page is collapsing. Facebook has answered with diverse new features, for instance the possibility for a Page to tag another page and create a sort of cross-impact through various newsfeeds. But these add-ons do not calm our fears.

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