Tuesday, March 11, 2014

Planning for the Zero Organic Reach Apocalypse

Increasingly Facebook is saying that you should assume a day will come when the organic reach [of your content] is zero, according to AdAge. Are you surprised, in disbelief or even shocked? I was when I first read this. But is a publicly traded company and they have an obligation to increase profits. In order to do this, they need to sell ad products.

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