Sunday, March 9, 2014

Mashing New York and Austin #SXSW: Jessica Alba, Nate Silver and the Value of Personal Brand Business Models

Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver here at SXSW. It’s got me thinking about how social allows a new take on celebrity endorsement.

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