Monday, March 24, 2014

Defining Your MQL: A Guide to Lead Conversion!

You want as many leads as you can get for your business, right? Wrong. That is a mistake that many companies fall victim to. You shouldn’t want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. A crappy lead just wastes the sales team’s time.

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