Monday, March 10, 2014

Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

Simon Pearce talked to Bonin Bough of Mondelez about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation projects that Mondelez is working on right now.