Monday, April 8, 2013

T-Mobile execs see early momentum, higher store traffic





At T-Mobile's "Uncarrier" event.




(Credit: Lori Grunin/CNET)

T-Mobile's decision to abolish contracts and cell phone subsidies has piqued the interest of consumers.




That's according to T-Mobile's senior vice president of marketing, Andrew Sherrard, and its executive vice president for corporate services, David Carey, who spoke to CNET today. Carey said traffic was up in all of the stores he visited after the carrier made its switch late last month and announced the changes during a high-profile event in New York.




"I have every reason to believe this momentum will continue and carry forward," he said, but warned that it was too early to get any real indication of traction with consumers.




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