Social Startup: HipLogiq

“Direct mail celebrates a 98% failure rate. We can drive a furniture store to a 46% conversion rate with 116 new prospects, or a restaurant to a 25% conversion rate with 900 new prospects,” says Bernie Perrine, CEO of HipLogiq and one of the founders of Kinko’s (now FedEx Office). “From a marketing standpoint, there hasn’t been an event like this.”