Music Industry Dances to a New Tune

Representing a new generation of YouTube pop artists who bypass the stifling corporate music industry with their own do-it-yourself YouTube success, K-pop recording artist Psy has become yet another driving force that is forcing the industry to change its hand. Today’s pop artists have found highly profitable ways to monetize their sounds on YouTube, rather than struggling to profit from their record labels and relying on, in large part, merchandising at concerts.