The General Motors page on Facebook.
(Credit: Screenshot by Jonathan Skillings/CNET)
When General Motors pulled its $10 million advertising campaign from Facebook last year, it caused quite a commotion. Now, the carmaker seems to be having second thoughts.
GM has confirmed that it will reignite its ad campaign on the social network, according to Ad Age. This is a major turnaround from last year, when it proclaimed that Facebook ads simply didn't work.
"Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chevrolet's U.S. VP of marketing, Chris Perry, told Ad Age. "Today, Chevrolet is launching an industry-first, 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook."
Four days before Facebook's initial public offering last May, GM made waves when it decided to yank its ad campaign from the social network, saying that the spending did not translate to increased sales. At the time, GM was Facebook's third-largest advertiser in the U.S. The carmaker continued its efforts on its Facebook Pages, however.
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