Twitter's ad revenue is soaring, and a big reason for that is mobile, a market research firm said today.
Twitter's ad revenue should near $1 billion in 2014, eMarketer estimates.
(Credit: eMarketer) eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter's ad revenue -- about 53 percent -- will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.
And mobile is where Twitter will see the most growth over the next two years, eMarketer said. By 2015, more than 60 percent of Twitter's ad revenue should come from mobile.
The firm didn't change its estimates for Twitter's 2012 revenue, but "figures for future years have increased significantly to reflect the company's recent trajectory." eMarketer in September said Twitter would earn just over $800 million in 2014. It didn't make a projection for 2015 at that time.
"eMarketer believes Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices," the firm said.
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