A Candy Crush spokesman hangs out at the Games Developers Conference in San Francisco
(Credit: CNET)
King.com, the company behind Facebook's No. 1 game Candy Crush, is rebranding and changing its name to simply "King."
It's fitting, considering that the 10-year-old company, relatively unknown just two years ago, is a top game for Facebook.com and in mobile, thanks to its 5-month-old candy-themed puzzle game.
"It's not a .com company, it's a multi-platform company," according to King CEO Riccardo Zacconi. King announced today that its games are played 12 billion times a month. King's games have more than 108 million monthly players on all platforms, desktop and mobile, with 49 million of those players on the mobile version of the game. There are 50 million daily players on all platforms, but King didn't say how many of those daily players are on mobile.
While King didn't break out how much of those players are playing Candy Crush, AppData has the game at 45.6 million monthly players and 14.4 million daily players. Like Zynga's Farmville, Candy Crush has been King's golden ticket.
The game had a strong presence at the Game Developer Conference in San Francisco this week. And, it wasn't just the candy-striped conference badge straps or the people dressed in gian... [Read more]
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