Thursday, March 28, 2013

BlackBerry: BB10 is stealing customers away from rivals





The BlackBerry Z10.




(Credit: Stephen Shankland/CNET)

It's not just the BlackBerry faithful signing up for the BlackBerry Z10.




More than half of the customers snapping up a Z10 -- 55 percent -- are coming from a different platform, BlackBerry CEO Thorsten Heins said during a conference call today.




Heins wouldn't go into detail about the breakdown of where these customers were coming from, but it's an encouraging sign that the Z10 was enticing enough that people were willing to switch over to the new device. It's one sign of progress for a company badly in need of a home run.




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