(Credit: Yahoo)
Marissa Mayer isn't leaving the driving to others. Since taking over as Yahoo CEO in July 2012, she has focused on restoring the company's team spirit with free food and iPhones and revamping legacy products, such as Flickr and Mail. With the revamp of the home page, launched today, Mayer put her stamp on Yahoo's most visible page and most valuable real estate in terms of revenue generation.
However, a refreshed Yahoo.com page with some design and engineering tweaks is not a game changer. It's more of a cleanup, getting Yahoo's 700 million users, including 200 million on mobile devices, more up-to-date with current expectations for how a Web portal should function.
The new home page bleeds more Yahoo purple branding and offers customizable content modules, a sprinkle of Facebook social networking, fewer ads, and more speed. Users can also share content from the Yahoo home page via e-mail, Twitter, or Facebook. But the main dish is the content, an endless river of stories running down the page -- Mayer calls it a "newsfeed with infinite scroll" -- and the carousel of more than 50 stories with images at the top of the page.
Yahoo personalizes the newsfeed based on your Yahoo profile and also taps into Facebook Connect to display stories liked by your Fac... [Read more]
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