He can only add wit, surely.
(Credit: The Hollywood Reporter/YouTube; screenshot by Chris Matyszczyk/CNET)
When it comes to advertising, Samsung thinks it has Apple a touch jittery.
With ad after ad, Samsung's brand image is becoming sharper, wittier, and more lovable.
So the temptation to take over an awards ceremony in which actors desperately try to be sharper, wittier, and more lovable than other actors has proved irresistible.
As Ad Age reports, Korea's finest is positively hijacking tomorrow night's Oscars broadcast with six ads.
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