Sunday, February 24, 2013

Samsung amps up business push with Knox security software


BARCELONA, Spain--Samsung Electronics is getting serious about attacking the business world.




The South Korean consumer electronics giant unveiled KNOX, an additional layer of security software that will run as part of its SAFE (Samsung for Enterprise) initiative. Samsung is considering embedding KNOX into Samsung's next flagship smartphone, YH Lee, executive vice president of Samsung Mobile, told CNET.




Samsung considers the business world to be its next avenue of growth, and has already positioned its ads to emphasize the security and enterprise-ready aspects of its products. In doing so, Samsung is going after a business long dominated by BlackBerry, and which Apple has made tremendous strides in over the last few years.




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