Huawei's Ascend P2 launched alongside the company's vow to deliver on its brand promise.
(Credit: Sarah Tew/CNET)
BARCELONA, Spain--It's a vow we've heard many times before: Huawei will be a top global brand.
Here at Mobile World Congress, Huawei used its press conference as yet another opportunity to plead its softer side.
Addressing a room full of journalists at Mobile World Congress, Huawei's director of global brand management, Amy Lou, passionately shared Huawei's philosophy for aggressively pursuing its dream of becoming a major mobile heavyweight. Sweeping imagery of Earth and dust, and powerful language like "visionary" and "spirited" signaled a new step for Huawei, one that's far more philosophical and emotional than its usual clinical presentation (that played a role, too.)
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Huawei is a brand that "we believe will be as familiar, appealing, as powerful as any name you will see this week in Barcelona,... [Read more]
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