Microsoft's Eric Rudder demos a prototype of how a Windows Phone would look using a Youm display.
(Credit: James Martin/CNET)
Samsung today showed off a new flexible display technology called Youm.
During the company's keynote address today at CES in Las Vegas, company executives introduced Youm, which is designed to bring out better colors and contrast with a super thin form factor. It uses OLED display technology.
Brian Berkeley, the SVP of Samsung's display lab in San Jose, Calif., held up a prototype of a phone that has one of these displays that's bent around the side of the phone, so you can see updates on the side. The technology will let the company's partners make bendable, rollable and foldable displays, he said.
Samsung showed a concept video of just how flexible Youm displays could be. It started out with three actors in a coffee shop, one of whom folds up his high-tech wallet phone thing --imagine a tablet that folds like a bifold wallet. Another one breaks out a tablet that rolls out from something the size of a handheld voice recorder.
Microsoft's chief technical strategy officer, Eric Rudder, then came on stage to demo a prototype of how a Windows Phone would look using a Youm display.
"Man that's neat," my colleague Josh Lowensohn, who was in the audience, wrote in our live blog from the Samsung event. "Just running through a demo video on ... [Read more]
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