Intel announced its new low-power Ivy Bridge chips on Monday at CES.
(Credit: CNET)
LAS VEGAS--Intel came clean today about the power efficiency for the new Ivy Bridge chips announced at CES on Monday.
At its CES event, Intel claimed that new power-frugal Y series Ivy Bridge processors were rated at 7 watts -- a remarkable feat on its face, as that's 10 watts less than standard low-power Ivy Bridge chips rated at 17 watts.
It turns out, Intel did some fancy marketing footwork in order to claim the 7-watt rating, as ARS Technica pointed out.
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Below is Intel's statement provided to CNET. The operative phrase is: "The TDP of the Y-processors are 13W." So, by Intel's historical power rating standard (TDP), the chips are actually 13 watts not 7. According to Intel:
Scenario Design Point (SDP) is an additional thermal reference point meant to represent mainstream touch-first usages. It balances performance and mobility across PC and tablet workloads to extend capabilities into thin, thermally-constrained designs.
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