Nielsen signs multi-year deal with Twitter to create social media metric

Nielsen, the global information and measurement company that’s been around since the 1920s, is now partnering with one of the biggest forces in social media. The company signed a multi-year deal with Twitter that will allow them to create a new metric to measure programming’s reach within social network circles. …

via TechSpot http://www.techspot.com/news/51120-nielsen-signs-multi-year-deal-with-twitter-to-create-social-media-metric.html