Apple's iPad Mini.
(Credit: Apple)
The iPad Mini is the star of two new TV ads that also promote Apple's iBooks and iPhoto apps.
Both ads speak nary a word and rely just on visuals and music to convey their message.
With a piano jauntily playing in the background, the first spot displays a Mini and a full-sized iPad side-by-side as someone taps and swipes through iBooks to scour the bookshelves, open various books, and page through one of the books.
Accompanied by a jazzy rendition of "Two of a Kind" by Bobby Darin and Johnny Mercer, the second ad features a person browsing a library of photos via the iPhoto app.
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