Verizon Wireless Chief Marketing Officer Tami Erwin and HTC President Jason Mackenzie.
(Credit: Sarah Tew/CNET)
HTC needed a slam dunk to reverse its fortunes. It may just have one with the Droid DNA thanks to an assist from Verizon Wireless.
The Droid DNA, unveiled today at an event in New York with Verizon, nabs the coveted flagship, or halo, slot at the wireless carrier. Verizon Chief Marketing Officer Tami Erwin said she sees the DNA positioned for "blockbuster success during the holidays and 2013."
HTC takes over a position largely occupied by Motorola Mobility over the past few years, and the coup couldn't come at a better time. The company badly needs a hit product to revive its prospects. Last month, it posted yet another round of disappointing quarterly results, with revenue and profit fell even more than Wall Street and the company expected.
Related stories
No comments:
Post a Comment