President Barack Obama talks with Facebook CEO Mark Zuckerberg before a dinner with a group of tech leaders in Woodside, Calif., on February 17, 2011.
(Credit: Pete Souza/White House)
When you log in to Facebook on Election Day you will likely be greeted by a note reminding you of your civic duty.
The social network is expected to post messages for its voting-age members in the U.S., as it did in 2010 when it sent out a "Today is Election Day" note to the 61 million users who were of voting age. The note included a link to polling places and an "I Voted" button that would let your friends know you went to the polls.
When you decide to broadcast that you voted, you could be inadvertently convincing your friends to go out and vote as well. In a study led by the University of California, San Diego, researchers showed that these 2010 users were persuaded less by civic duty and more by peer pressure.
Users who saw photos of friends who voted attached to the message were more likely to vote. Users who saw the same message with no friends' photos attached were just as likely to vote as users who didn't receive a message at all.
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