(Credit: Google )
YouTube is cranking up its original programming effort with an international push that includes new channels in Europe.
The video-sharing site announced this evening it was adding 50 channels on top of the 100 it has introduced in the past year, along with the launch of country-specific channels in France, Germany, and Britain.
"From local cuisine, health and wellness and parenting to sports, music, comedy, animation and news, this new lineup of original channels will have something for everyone," Robert Kyncl, YouTube's global head of content, said in a company blog post this evening announcing the new programs. "They are backed by some of the biggest producers, well-known celebrities and emerging media companies from Europe and the U.S."
Since announcing $100 million investment in original programming last October, YouTube said it is already harvesting the fruit of its labor. The video portal says it is averaging more than a million views per week from its top 25 original channels, and that more than 800,000 people are watching 4 billion hours of video every month -- up from 3 billion ho... [Read more]
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