Stale Connections Vs Staying Connected. One creates a false sense of achievement, the other is necessary to succeed. In the Social Era relevance, value, connectivity, and engagement are the capital of choice. "Likes" and "follows" are just stage 1 of a possibly endless, and limitless, timeline. A timeline where value is only really accessible further down the line, and it must be harnessed with continual effort. You must stay connected to your connections. Lifetime value is the greatest value of them all.
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