Thursday, October 4, 2012

Social Media Virality: Why Do People Retweet?

Want to get more retweets? We’ve found the key: Start tweeting about sports. In a recent study I conducted on the social activity of Argyle's customer base, 21 of our 50 most retweeted accounts were sports-focused. The most retweeted post in Argyle history was from an LA Lakers community site: "Steve Nash, Kobe Bryant, Ron Ron, Pau Gasol and Dwight Howard. That's not a bad starting five."


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