Tuesday, October 2, 2012

LinkedIn launches 'followers' feature





(Credit: LinkedIn )

LinkedIn knows there's value in industry-focused content, so it has organized a network of industry professionals who have agreed to blog for the social network at no charge.




LinkedIn rolled out a new feature today, letting users follow selected industry leaders who will post original content to the site.




It may sound like LinkedIn is taking a page from Facebook, which (taking a page from Twitter) allowed subscriptions a year ago, but LinkedIn is doing it in the measured, grown-up way it's known for.




The social network has limited the number of people who can have followers to a select 150, but there are plans to expand that number. Ryan Roslansky, LinkedIn's head of content products, called these industry superstars "influencers."




"We're got all these phenomenal influencers on LinkedIn and we see it as a natural evolution to let people follow those influencers," he said.




These "influencers" -- chosen based on how much interaction they have with their connections previously or how well-known they are -- includes household names like Barack Obama and ... [Read more]





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