A shot of actress Noomi Rapace from the film 'Prometheus.'
(Credit: 20th Century Fox )
Ultraviolet light is invisible to humans and similarly, it's been hard to spot the movie-locker system named UltraViolet (UV).
UV is a set of standards and specifications created by a consortium of Hollywood film studios, software and hardware companies and Web retailers. The technology is designed to create an ecosystem that enables consumers to store their films in the cloud and then access the titles with any one of scores of different UV-compatible Web-connected devices.
With DVD sales ailing, UV is supposed to entice consumers to start buying movies again. Only problem is, consumers haven't shown much interest. The reasons are varied: UV-compatible movies have trickled out; the number of UV-compatible sites and devices are few. A much heralded relationship between UV and Wal-Mart, which agreed to store movies into a customer's UV locker provided they haul their DVD or Blu-ray discs and pay as much as $5 a disc, was a non starter for many.
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