Guest Article: “Avoid Acting like a Political Campaign,” by Megan Totka

There are so many ways to reach a customer base that companies often approach marketing wrong. It is not simply the quantity of messages that count – it is the quality. The next time you get an unwanted and unhelpful political forward in your inbox, vow to do better with your own business messages. The well-thought-out approach will win more confidence than inundation without focus.