The Cool Hunter's Web site.
(Credit: Screenshot by Dara Kerr/CNET )
Facebook has cracked the whip on The Cool Hunter. After little warning the social network shuttered the design and pop-culture Web site's Facebook page eight weeks ago, leaving both the founder and its 788,000 fans wondering what went wrong.
In a blog post this week, founder Bill Tikos bemoaned the shutdown and said that it has severely hurt the site's business. According to Tikos, its Facebook fan base grew by 1,500 to 2,500 per day and also generated more than 10,000 click-throughs to the site per day. Overall, The Cool Hunter has 2.1 million monthly site visits, along with hundreds of thousands of Twitter and Instagram followers.
Here's more from Tikos:
Our Facebook presence has been a unique and extremely important part of our strategy. It is the water cooler of our global community. Losing our FB page is not just a minor hick-up. It is a serious loss of connection and interaction, and of a massive amount of content.
We post items on FB that may not make it to the actual blog, giving hundreds of artists and designers exposure, and thousands of fans something new to see. Our FB page provides the interaction, comments and ideas that help us keep our editorial fresh. It helps us generate ideas for ou... [Read more]
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