Bots are becoming a big problem for online advertisers and social media.
Ten percent of all online traffic is generated by bots, according to a study, and that means potentially $1.5 billion in ad spending will be wasted on the fake clickers.
Solve Media, which makes an online advertising platform, noted in a recent report that eMarketer predicts online display ad spend will reach $15.3 billion this year. But with a surge in bots, more and more of the clicks on ads are generated by software, not people.
Solve Media says that since 2011, it has witnessed a 400 percent rise in "aberrant traffic" across online registration, voting, commenting, and contact services.
Bots, computer programs that automate tasks, have become a big problem for online advertisers and publishers. They not only create fake clicks that cause companies to pay for ads that aren't actually seen by human beings and also generate false user accounts, inappropriate comments and stolen content.
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