Interbrand's top global brands of the year.
(Credit: Interbrand )
Apple is the second best brand in the world, according to market research firm Interbrand.
Among the 100 best global brands for the year, Apple came in just behind top-seated Coca-Cola. Based on specific factors, Coca-Cola scored a total brand value of $77.8 million, while Apple was given a value of $76.5 million.
In ascending to second place, Apple saw a 129 percent rise in its brand value since last year, the largest gain among all the brands on the list.
How does Interbrand choose which brands it considers best?
The research firm uses three factors: 1) the financial performance of the branded product or service; 2) the role the brand plays in influencing consumers; and 3) the strength of the brand in asking a premium price for its products or bringing in earnings for the company.
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