Last week I was having a conversation with someone regarding his current social media content for his business. On the surface there was nothing "wrong" with the manner in which he was engaging with his community - but (on the flip side) there wasn't much right about it. Off the top of my head I offered some insights that I've gleaned from the practical experience of managing Facebook pages for large brands like Littlemissmatched, and from information published in a white paper by former company Buddy Media. Now I’m going to share them with you. Enjoy.
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