Wednesday, September 19, 2012

Salesforce.com's Marc Benioff preaches the social enterprise gospel





Marc Benioff: "This social revolution is unlike anything we have experienced before."




(Credit: James Martin/CNET)

SAN FRANCISCO--When Salesforce.com CEO and co-founder Marc Benioff took the stage at the giant Moscone Center here today, 14,000 people, mostly customers, packed the auditorium to hear his two-hour keynote as he preached the social enterprise gospel and announced a bevy of new products and upgrades. He was speaking at the 13-year-old company's 10th Dreamforce conference, a four-day event that attracted an estimated 90,000 people.




Legendary rapper MC Hammer, who is also a tech angel investor, preceded Benioff on stage with a signature performance, surrounded by more than a dozen gyrating dancers. Benioff bounded on stage in a suit sans tie and red-soled sneakers, declaring in a booming voice that the audience was present at the largest technology vendor-led conference in the industry. "It's awesome!" he said. "We are here to open a door and look at the future."




An overflow crowd of thousands watched the keynote on screens throughout Moscone and outside the venue (dubbed Dreamforce Park) on a screen set up in the middle of the street, which w... [Read more]





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