T-Mobile CEO John Legere.
(Credit: T-Mobile)
Don't expect a lot of big changes to come to T-Mobile USA with new CEO John Legere taking the reins.
The wireless carrier, which is a distant fourth-place player in an industry dominated by Verizon Wireless and AT&T, has the right strategy in place to return to growth -- it just needs to execute, Legere told CNET in an interview today. "There are no real missing components in the arsenal," he said of the turnaround plan. T-Mobile continues to face challenges in catching up to its rivals and slowing down the loss of its most lucrative contract customers. A few months ago, the carrier set out a new plan to upgrade its network, move to 4G LTE, and introduce more aggressive mobile device plans as it worked to curb that growth. Legere isn't planning to mess with the plan, adding that he plans to add a "maniacal focus" on execution. That includes bringing back the "coolness" factor to T-Mobile, which he believes the company still embodies and which allows it to stand out from its larger competitors. "We're a West Coast tech company," he said. "I spent 18 years in giant companies with buildings with high-shag carpeting. This is different." T-Mobile has already changed up its marketing and messaging, going with a more aggressiv... [Read more]
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