Wednesday, September 19, 2012

GoldieBlox: Construction toy gets girls into engineering early





Yes, that's a spinning dolphin ballerina.




(Credit: GoldieBlox)

Stanford engineer Debbie Sterling has seen a boy bias in toys like Lego and Erector sets. Lego's recent attempts at appealing to girls seem to be a little off the mark. So how do you get girls interested in engineering toys?




Sterling's answer: a Kickstarter project called GoldieBlox. It's a construction toy paired with a storybook, "GoldieBlox and the Spinning Machine."




The main character is Goldie, a kid inventor. She is joined by a cat, a dolphin ballerina, a sloth, a bear, and her dog Nacho. The construction set has a pegboard, wheels, axles, blocks, a ribbon, a crank, and washers.




GoldieBlox is geared for girls from 5 to 9 years old. They follow along with the story and build a belt drive to spin the characters around.




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