Facebook has been inserting advertising into the news feed more aggressively. Now, Facebook doing a test run of ads that will show up on other mobile apps, not just Facebook's.
Facebook has started testing a new mobile ad network that can place advertisements outside of Facebook based on user data.
That means some users may start seeing ads -- ones that may link to the Facebook app store or a mobile website -- on mobile apps outside of Facebook. The roll out includes a small group of ad exchanges that will place ads on iOS and Android.
"We are working on a small test in which we'll be showing mobile ads in apps off of Facebook," a Facebook spokesperson said today. "We've been showing web ads off of Facebook on Zynga.com for a few months now and we think that showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps."
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This method of advertising is similar to what Facebook did a few mont... [Read more]
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