Wednesday, August 8, 2012

The main perk of Starbucks-Square deal





Wednesday's top headlines are served with a low-fat triple shot of mobile news:




The main perk of Starbucks-Square deal




You may wonder why it matters that Square partnered with Starbucks. Customers could already pay for coffee by using the Starbucks app and show their phone screen to the barista. And how much time does that really save compared to taking out your wallet?




This deal is all about awareness. Seeing the Square logo in stores will help people get more comfortable with the idea of phones being a wallet replacement. Apple will also be pushing this concept in iOS 6 with the Passbook app that stores info for reward and gift cards.




In time, we could see more advanced ways to pay with Square inside Starbucks. Square already offers a GPS-based mobile payment app that doesn't require showing a phone to the cashier. But Starbucks isn't implementing that just yet.




A government report says we need to test and update the standards o... [Read more]





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