Wednesday, August 8, 2012

Google exposes 'smart' results in Search





SAN FRANCISCO -- Your search results in Google are about to get a big dose of Knowledge, the company announced today at a press breakfast at its San Francisco office.




Google's Knowledge Graph, its "smart" recognition of people, places, and things in search queries, is coming to English-language search results in a big way starting with a rollout tomorrow.




Integrating the Knowledge Graph The main component of the Knowledge Graph integration will be rolled out in parts, with all English-language searches getting the basic integration. This means that if you're searching for "Chiefs," for example, Google will prioritize your location. People searching from the United States will see the Kansas City Chiefs football team at the top of the results, while people searching from Australia will see the New Zealand rugby team.




But integrating the Graph into search is more than just location-aware searching, said Amit Singhal, the Senior Vice-President at Google for Engineering Search.




Knowledge Graph results will appear scrollable at the top of your search.




(Credit: Google)

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