Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns showed a return on ad spend of 5x or better.
Thursday, July 26, 2012
Marketers Like Facebook, to the Tune of $1.18 Billion in Q2 2012 Revenue
Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns showed a return on ad spend of 5x or better.
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