Most customers don't want a relationship with you. Those that do want to know first what you stand for. Great marketing and strong customer relationships require communicating a strong mission and higher purpose.
Tuesday, July 24, 2012
'I Like You, But We Don’t Have a Relationship!' As in Dating, Strong Customer Relationships Require Shared Values
Most customers don't want a relationship with you. Those that do want to know first what you stand for. Great marketing and strong customer relationships require communicating a strong mission and higher purpose.
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