Let the Search And Social Games Begin!

There is unlikely to be no mobile app untouched or tablet unturned as every one hundredth of a second of the Olympics are tracked, updated, tweeted and shared until the finishing tape of the closing ceremony is reached on August 12th.London 2012 is likely to be the most social media shared and networked event the world has yet seen. And the most powerful assertion yet of how the multichannel digital platforms of search and social technology rule twenty first century communications.