Friday, July 27, 2012

How Do E-Books Fit Into Your Marketing Mix?







There are plentiful examples that prove marketing with books—especially e-books—isn’t just for self-published authors. It’s also a tactic that can build user trust for companies across a variety of industries. A book of short articles, for example, could increase subscriptions for a custom publication (digital or print). A “marketing how-to” book could build brand awareness and trust for an advertising agency.






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