(Credit: Facebook)
As it gets ready to report its first earnings as a publicly traded company this week, Facebook is doing something most high-profile tech companies wouldn't think of: It's offering to help out the media.
More specifically, the company's outside PR firm, Brunswick Group, is sharing with journalists a list of selected Facebook news in case they weren't watching when the items first came over the transom. In addition, they've compiled links to articles which stress that, yes, big advertisers (unlike General Motors) really do like Facebook as an advertising platform.
For Facebook, it seems, this is part of a wider effort to manage expectations around what promises to be one of the highest-profile conference calls with a tech company this year.
The execs at Facebook know just how unforgiving public investors can be, and plenty feel burned by Facebook, its bankers and the Nasdaq. (Hence all the lawsuits against Facebook, and Facebook's fight with the Nasdaq). That's why the company is hoping that the press presents the glass half full part of the story when Facebook announces its second-... [Read more]
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