Nielsen will soon expand its TV ratings system to include online viewers, it told clients yesterday. Armed with its broadened definition of what constitutes a “TV household”, Nielsen hopes to more accurately reflect modern day media consumption and advancements in technology — an important undertaking if Nielsen wants to subsume the growing…
via TechSpot http://www.techspot.com/news/51723-nielsen-tv-household-ratings-to-include-cord-cutters-without-tvs.html
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